Ibarra

Tucked in the shadow of the Imbabura Volcano, Ibarra is a peaceful and low-key destination. Colonial buildings give Ibarra the name La Ciudad Blanca, or “White City.” Ibarra is primarily a commercial center, and the locals are not as preoccupied with tourists as they are in more popular towns. Friendly locals are happy to share their quaint cobbled streets, palm-lined plazas, and colorful markets with visitors.

Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra
Ibarra

More about Ibarra

Ibarra is situated in the mountainous highlands, but its lower elevation relative to other towns allows for a more mild climate. Palm trees and orchids in the plaza gardens attest to the warmer temperatures.

While not a small town by any means, visitors to Ibarra are sure to note its relaxed demeanor. Things do, however, get a bit more rambunctious during the weekly Saturday markets. Locals swarm the street-wide market, buying their weekly food and selling a variety of brightly woven textiles. Like other markets in the Northern Sierras, this is a great place to experience Ecuadorian culture and pick up a few handmade souvenirs.

A compact town center puts visitors in close vicinity to a handful of plazas, churches and museums. Manicured parks and plazas invite visitors to wander through them. Ibarra is also a great place to base yourself for trips to the Cayambe Ecological Reserve, Yahuarcocha Lake, and Piñan Lakes.

Ibarra hosts a variety of local festivals throughout the year. During the last week in September, the Fiesta de los Lagos is held, and local music and cuisine is offered throughout the week. On July 16th, The El Pregon and Virgen del Carmen festivals parade through the streets with live music and colorful costumes.

Anywhere mission
Anywhere Ecuador

Insider-led Ecuador Design & Concierge

Your insider team designs the trip around what you care about, then supports you in-country with private logistics, vetted partners, and concierge help when plans change.

Get Started

Private drivers; English-speaking available.

Avoid the crowds in private day tours.

Better stays, better pacing, better reservations.

Insider-only experiences and exclusive local partners.

24/7 in-country support by phone, text, and WhatsApp.

Belong Anywhere

Real Voices, Real Benefits

We believe travel is more than ticking destinations off a list – it's about discovering new places deeply, feeling connected wherever you go, and knowing you have a trusted team of local experts behind you every step of the way.

5 Stars - Verified customer reviews from Trustpilot