Loja
Loja’s bustling streets, filled with university students and business men and women, give it a youthful atmosphere. For visitors, Loja’s historic district – filled with scenic churches and plazas – make this a worthwhile place to visit.
More about Loja
As the most prominent city in southern Ecuador, Loja is a vibrant place despite being so far off the map. The city itself is rather noisy and congested, however there are a few peaceful plazas and churches that provide sanctuary. The handful of universities here, which mainly cater to art and music education, give Loja the youthful and progressive flare that it is known for.
As a hotspot for modern Ecuadorian culture, this medium-sized town boasts several art and music museums. Keep an eye out for concerts, as both local and national musicians constantly book shows in Loja.
Loja’s largest celebration, the festival of “La Virgen del Crisne,” takes place on August 15–20th. This is a catholic festival that begins in northern Peru and ends in Loja. Pilgrims hoist a statute of La Virgen throughout the journey. On August 20th, the pilgrims arrive in Loja and a massive celebration ensues. On November 1st, the festival is repeated in reverse, and La Virgen returns to Peru.
For travelers looking to escape the city, the Podocarpus National Park is nearby. This park provides for a quick, refreshing getaway into the wilderness.
Incredible Stays
Los Jardines del Rio Hotel
Los Jardines del Rio Hotel is in Loja, a small university town in southern Ecuador. It’s near an entrance to the Podocarpus National Park. This is an attractive place for nature walks, with endemic plants and colorful populations of native birds.
Casa Bolívar Hotel Museo
Casa Bolívar Hotel Museo, nestled in the historic city of Loja, Ecuador, offers guests a unique blend of hospitality and cultural heritage. Located in the heart of Loja, the hotel makes it easy for visitors to explore the rich history and vibrant culture of this charming city. Guests will find themselves in a prime location for accessing Loja’s attractions, with proximity to landmarks like the Central Plaza and the iconic Church of San Sebastián.
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Insider-led Ecuador Design & Concierge
Your insider team designs the trip around what you care about, then supports you in-country with private logistics, vetted partners, and concierge help when plans change.
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We believe travel is more than ticking destinations off a list – it's about discovering new places deeply, feeling connected wherever you go, and knowing you have a trusted team of local experts behind you every step of the way.
