Guatemala Indigenous Culture Destinations
GuatemalaTravel isn't only about seeing new places and tasting new foods, it's about genuine cultural exchanges and learning about history off the page — or screen. Guatemala's indigenous culture is alive and well, and you can experience it when you talk to Guatemala's people and go on Guatemalan cultural tours. Cultural tours are a great option if you're specifically interested in Mayan civilization, as the Maya are arguably the most prominent of Guatemala's indigenous culture.
Enjoy the traditional attire of the residents of Todos Santos Cuchumatán or explore Itzá customs in the town of San José. Indigenous attractions are often set within small rural towns. Because these tours are specifically intended to attract and inform travellers, you can be sure that your efforts to learn more about Guatemala's indigenous culture will be met with equal parts enthusiasm and information. Another great thing? The townspeople of these regions host festivals and other events throughout the year — if you're around during one, you're welcome to check it out.

Guatemala Highlights
A curated look at the best Guatemala has to offer. These are the destinations that consistently stand out — places with real character, great experiences, and something worth going out of your way for.
Lake Atitlan, Panajachel
Panajachel is Lake Atitlán’s most popular traveler town. Set along the northern shores of the lake, the setting is here is gorgeous—think blue water, forested mountains, and volcanoes. The town’s culture mixes North American, European and Central American influences.
Explore DestinationChichicastenango
Chichicastenango (Chichi, for short) is a rare mixture of authentic culture and unconcealed tourism. Set within the Western Highlands, Chichi is a small and traditional town that has grown into one of Guatemala’s most tourism-friendly places, largely because of its fascinating outdoor marketplace. While carousing the market, you’ll see Maya weavers right alongside photo-snapping tourists. It makes for an interesting site.
Explore DestinationLanquín, Alta Verapaz
Set within a lush valley in Guatemala’s Central Highlands, the small town of Lanquín is becoming well known for two attractions—the Lanquín caves and the Semuc Champey limestone pools.
Explore DestinationSantiago Atitlán
Santiago Atitlán is set within an inlet on the southwest corner of Lake Atitlán and lies in the shadow of the San Pedro, Atitlán, and Tolimán volcanoes. Santiago Atitlán is one of the largest lakeside villages and also one of the most traditional.
Explore DestinationSanta Catarina Palopó
The small and traditional village of Santa Catalina Palopó lies 3 miles (5 km) east of Panajachel. The town borders Lake Atitlán and has some of the best hotels in the area.
Explore DestinationLívingston
Lívingston is unlike anywhere else in Guatemala. For starters, it has a seriously interesting mix of Guatemalan and Caribbean cultures—it’s a hub for the Garífuna people and Q’eqchi’ Maya of the Río Dulce region. It’s also surrounded by water and is only accessible by boat.
Explore DestinationSololá
Sololá is the departmental capital of Sololá. Set within the Western Highlands, Sololá resides some 2,000 feet (600 m) above Lake Atitlán and has a substantial population of Kaqchikel and K’iche’ Mayans. The town does have a colorful Friday market, but otherwise has little appeal for most travelers.
Explore DestinationSan Marcos la Laguna
San Marcos La Laguna is the New Age center of Guatemala. Set along the western shores of Lake Atitlán, San Marcos is best known for its yoga courses, meditation retreats, and holistic therapies. The town itself is rather small and basic.
Explore DestinationSan Juan La Laguna
San Juan La Laguna is a Tz’utujil Maya town set along the shores of Lake Atitlán. It is tranquil and lacks large crowds of tourists.
Explore DestinationSayaxché
The town of Sayaxché is a jumping off point for visiting several Mayan ruins in Petén. It’s 38 miles (62 km) south of Flores.
Explore DestinationRaxruhá Candelaria
Raxruhá is a small town in Petén that provides travelers with a good base for exploring the Candelaria Caves and the ruins of Cancuén.
Explore DestinationSan Pedro la Laguna
Set along Lake Atitlán’s southwest corner is the hip town of San Pedro La Laguna. Second in popularity of Panajachel, San Pedro is a favorite of international travelers who come here to hike the San Pedro Volcano, ride horses, or party. While the town has evolved to accommodate more travelers over the years, it hasn’t yet lost its Guatemalan flavor. And the setting is absolutely spectacular.
Explore DestinationFeatured Guatemala Trips
Browse our handpicked selection of Guatemala itineraries, each crafted by local experts who know the country inside out. Whether you're after adventure, relaxation, or cultural immersion, we have a trip tailored for you.

Insider-led Guatemala Design & Concierge
Your insider team designs the trip around what you care about, then supports you in-country with private logistics, vetted partners, and concierge help when plans change.
Get StartedPrivate drivers; English-speaking available.
Avoid the crowds in private day tours.
Better stays, better pacing, better reservations.
Insider-only experiences and exclusive local partners.
24/7 in-country support by phone, text, and WhatsApp.
Insider-led Guatemala Design & Concierge
Your insider team designs the trip around what you care about, then supports you in-country with private logistics, vetted partners, and concierge help when plans change.
Real Voices, Real Benefits
We believe travel is more than ticking destinations off a list – it's about discovering new places deeply, feeling connected wherever you go, and knowing you have a trusted team of local experts behind you every step of the way.




